Michael B. Mazis

 
 

Michael B. Mazis is Professor Emeritus of Marketing at American University’s Kogod School of Business. He was a faculty member at American University for 28 years, and he served over 10 years as chair of the marketing department. He has taught courses in consumer behavior, marketing research, marketing principles, marketing management, Internet marketing, and marketing and public policy.


Dr. Mazis received his B.S. degree in Economics from the University of Pennsylvania, his M.B.A. degree from New York University, and his Ph.D. degree in Business Administration from Pennsylvania State University. He was editor of the Journal of Public Policy & Marketing from 1992 to 1995, and he was Associate Editor of The Journal of Consumer Affairs from 1998 to 2001.

 

Dr. Mazis’s research interests have focused on consumer perception of advertising, labeling, and other marketing materials and on the impact of information disclosures on consumer perceptions. He has published over 60 articles in academic journals, including Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Marketing, The Journal of Consumer Affairs, Journal of Personality and Social Psychology, Journal of Experimental Social Psychology, and Journal of the American Medical Association.


He served has the FTC’s principal marketing witness in FTC vs. Novartis in 1997, FTC vs. Trans Union in 1998, FTC vs. Mercury Marketing in 2003, and FTC vs. Telebrands in 2004. In addition, he has served as a consultant on marketing issues for the Food and Drug Administration, Consumer Product Safety Commission, Department of Justice, Federal Deposit Insurance Corporation, Bureau of Tobacco, Alcohol, and Firearms, U.S. Mint, and states of California and Vermont. He has also served as an expert witness in Lanham Act cases for Johnson & Johnson, Clorox, Burger King, Fisher Price, Comcast, and Perdue Farms in advertising and trademark matters. In addition, he has spoken on designing consumer perception surveys at conferences sponsored by the American Marketing Association, American Bar Association, D.C. Bar Association, and Better Business Bureaus (National Advertising Division).

CONTACT INFO


Michael B. Mazis


Professor Emeritus

American University

Kogod School of Business

Washington, DC 20016

Tel: (215) 925-1747
Mobile: (301) 520-6414

mmazis@contemporarysurveys.com




 

A Brief Bio